Basically this is a play on the word “clout”. “To have clout” means to have power or influence, but in this video they are talking about “Klout” scores, which measures influence based on your ability to drive action. Seemingly every time you create content or engage with others online, you influence them and the Klout score uses data from social networks in order to measure your Klout score.
These are the levels:-
True Reach: How many people you influence
Amplification: How much you influence them
Network Impact: The influence of your network
The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure: This video nicely sums up what I think of the whole thing (there is one rude word in it – you have been warned):-