The blogging phenomenon is set to peak in 2007. In fact according to analysts Gartner there are 200 million blogs which are no longer being updated. The reason for the levelling off in blogging is supposedly due to the fact that most people who would ever start a web blog have already done so (once or twice).

(According to the same study, those who love blogging are committed to keeping it up (so to speak) while others have become bored and moved on. In November 2006 blog tracking firm Technorati reported that 100,000 new blogs were being created every day, and 1.3 million blog posts were written.

Technorati tracks more than 57 million blogs, of which it believes around 55% are “active” and updated at least every three months. Ha! How’s about every week – well every two weeks over Christmas.)