A headline in the Daily Star illustrates the story that TV chef Rick Stein is selling a lockdown breakfast for the princely sum of £42.95. The catch is - even at that price - you have to cook it yourself. If you are daft enough to order it, you get a food box containing four sausages, six eggs, bread, bacon, "hog" pudding, jam, coffee and butter - at a cost of £35. The postage and packaging at £7.95, makes up the rest of the cost.
Out of curiosity I visited his website, and lo and behold I found that there is a "luxury" breakfast too, at a paltry £72.50! An interesting note appears at the end... " ... thank you for your understanding in these challenging times." No, I am sorry, I do not understand. These are indeed challenging times, especially when people are having to go to foodbanks to feed their families, IMHO this is a real "let them eat cake" slap.
The headline writer played with the word "expensive", replacing the "ex" with "eggs".