British anti-jargon campaigners, the Plain English Campaign, were celebrating Monday after forcing supermarket chain, the CoOp, to change the labelling on a sausage snack which had been described as "ambient".
Campaigners decided to complain about what they described as the "bizarre" title given to the roll after they were contacted by a succession of baffled shoppers.
Ambient means, "existing in the surrounding area" so maybe they were describing the existence of the sausage roll surrounded by flaky pastry.
Of course, it could also mean the existence of the sausage roll in your surrounding abdominal area!!!
xx
This is true. Still - not the best marketing campaign ever.