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January 1,
Beware of Barketing - Business English

What is Barketing?

Barketing is a cross between marketing and barking like a dog. Barking is often repetitive, annoying and loud, and always a one-way message. Barketing is marketing gone the way of dogs. You annoy customers with your message attempt, sound like the rest of the pack and display no finesse.

Barketing is any form of marketing that looks and sounds like "me too" to your prospects. It feels to your market like you are competing for attention by shouting louder.

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January 1,
Creating An Image With Words - Language Article
What Would We Do Without Grammar

No one is crazy about grammar, except me. It's a good thing because I teach grammar. It is the basis for all good writing. So between writing and teaching, I've learned to love those pesky words called hyperboles, similes, metaphors, and personification. Oh no, not those things again! Yes, those things again. They are the work horses of figurative speech.

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January 1,
All Full Up

We don’t have the largest house in the village, but it is bigger than some. Before we bought it we thought it was quite spacious and at least as big as the last one.  There was only one feature we would miss, and that was the large utility room we had had previously, but that was OK, there were several out houses with space for tools, garden bits and all the rest.

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January 1,
Road Trip - Travel Article

A road trip is a recreational excursion in a car, often as a type of vacation.

There's nothing like hitting the open road for a few hours, or a few days, to increase your appreciation for the land around you. If you've ever taken a road trip, then you know what an experience it can be. It's a great way to either leave all your problems behind, or make your destination that much more attractive. If you've never taken a road trip before, then this article is for you. I'll give you a few good situations when a road trip can be the ideal activity.

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December 1,
Risk Management - Business English - December

Why Does MoR Risk Management Benefit Businesses And Organisations?

organising

As a business owner I decided I needed to implement MoR (Management of Risk) Risk Management in the workplace. I was having a discussion with another business owner at a network meeting last month and he explained what MoR was and why he had introduced it into his workplace. MoR was conceptualised by the OGC (Office of the Government Commerce) and the approach was initially formulated to complement OGC’s guidance on program and project management. The basic principle underlying MoR is to help organisations put in place efficient frameworks in order to take very calculated decisions on risk. Every decision that is made within a business has an upward end or downward end and involves some degree of risk. As my business was becoming increasingly busy and the rate of risk was rising, I needed some type of risk management system in place.

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December 1,
How to Improve a Club Newsletter - Language Article

Running a club? You may want to consider starting a club newsletter, as it’s a great way to keep members up-to-date on news and upcoming events. Many members tend to grow apart with their clubs primarily due to a lack of staying in touch. Having a newsletter ensures everyone keeps abreast.

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