Whatever you think of computer games, one thing is certain: they’re big business. The computer game industry is worth more than £18 billion and is growing rapidly. To maintain this expansion, however, the game makers are always looking for new ways to develop their product. Consider, for instance, the recent promotions of games linked to fitness and exercise. What, then, does the industry plan to give us in the future? And how does it intend to make games an even bigger part of our lives?