1. Avoid alliteration. Always. 2. Never use a long word when a diminutive one will do. 3. Employ the vernacular. 4. Eschew ampersands & abbreviations, etc. 5. Parenthetical remarks (however relevant) are unnecessary. 6. Remember to never split an infinitive. 7. Contractions aren't necessary. 8. Foreign words and phrases are not apropos. 9. One should […]