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September 10,
From Stale to Stylish: The Secrets of Successful Rebranding

The importance of rebranding lies in its ability to breathe new life into a brand, allowing it to adapt to changing consumer preferences, market trends, and technological advancements.

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September 3,
When Rebranding Goes Horribly Wrong

When companies mess with names, logos, and product design, they're not just changing visuals—they're tampering with deep emotional connections customers have with their favorite brands.

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August 1,
Make a blockbuster film - Business English

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How much do I need to make a blockbuster film?

With the summer film season in full swing, some of you may be wondering how much money you need to make your own blockbuster film. After all, with the latest Batman adventure, The Dark Knight, earning almost $200 million in the first few days of its worldwide release, who wouldn’t be tempted to make a film and retire on the proceeds?

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May 31,
Green IT and business - Business English

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The link between green IT and business is awkward. Computers are not eco-friendly, yet many companies cannot run without an IT system. At the same time, businesses have a duty to the environment, and green issues matter to their customers. So, if a company ignores green IT, it risks damaging its name and its profits.

Green IT therefore appears on the business agenda, but development progress is slow. So what’s the problem?

 

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April 30,
Business and Sport - Business English Articles

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On paper, it seems perfect: the world of business using its money to help develop sport. In fact, over the last few years companies have given billions of pounds to athletes, teams and sports events.

But are the aims of business and sport really the same? And when business and sport forget their social duties, aren’t they letting down each other (not to mention sports fans)?

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March 31,
Job Interviews - Business English Articles

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Top Ten Tips to a Winning Job Interview

There are 10 easy ways to help make your job interview go smoothly. Review these steps, practice and relax. After all, what is the worst thing that can happen? For many people the worst thing that can happen is "rejection" - not getting an offer. Try to look at the job interview as a learning experience.

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