Logos are emblems that sit proudly on your business cards, website, and even your grannie's fridge. You might think it’s just a fancy doodle, but let me assure you, it’s so much more than that! In fact, if logos were people, they’d be the life of the party—charming, memorable, and always ready to make a good impression. So why is it that some entrepreneurs still treat their logos like an afterthought? Perhaps they think they can just slap their name on a piece of clipart and call it a day. Spoiler alert: they can’t!

A logo (from the Greek λογότυπος = logotipos) is a graphic element, symbol, or icon of a trademark or brand.

A unique logo is often necessary to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. Once a logo is designed, one of the most effective means for protecting it is through registration as a trademark, so that no unauthorised third parties can use it, or interfere with the owner's use of it.

When you're sitting on a train or on a 'plane, or eating on your own in a restaurant, you can't help but look at the people around you. I think humans are innately social beings rather than solitary. You can only glance at them for a second otherwise people start to shift in their seats, because they feel that you are starting to invade their personal space. How often have you imagined what people are like just from that brief observation? If I am bored on a long journey I will often do this. We may use certain clues to help us in this quest, what they are wearing for example, and I have blogged on this before.

It's not uncommon to find that as businesses grow they have a tendency to lose sight of the very things that made them who they are.