The Business of Writing Articles…for Business
In today’s business environment, people are constantly searching for quality information. They want to understand processes, systems, products, services, and organizations better. They are always on the lookout for online and offline articles that present current and relevant information. In business, articles enhance an enterprise’s reputation when they impart practical information to readers in an organized and easy-to-read format.
So, how does a business, whether small, medium or large, use articles to enhance their business? They place their articles on their company websites and on their company blogs. Sometimes a business writes a search engine optimized (SEO) article intended for widespread distribution on the Internet. They provide links back to their company website in the author’s resource section at the end of the article. These articles build traffic to business websites.
The Business of Writing Newsletters
As we continue our series on different types of business writing, we’re looking at a popular form that many businesses use: the business newsletter.
Newsletters are an effective way to keep individuals and other businesses informed about an enterprise. Newsletters are typically monthly, although some are weekly or even quarterly. They provide specialized information to those with an interest in a company and all they offer.
Writing Mini-Reports and White Papers
It’s May and the flowers are all set to sprout abundantly, as spring shifts into top gear. With that in mind, we’re gearing up as well into a more substantive form of writing. Last month we dealt with Emails and Memos, which are more in line with a shorter-form of compact writing. This month we’re discussing Mini-Reports and White Papers. Two slightly more involved forms of writing that businesses utilize to convey information.
Writing Emails and Memos
Communicating effectively in business involves using words in a variety of formats. Whether as part of a speech or a sales brochure, or in a host of other ways, your goal is to get your message across clearly with words. When people understand your message they understand your business and its purpose better.
Consider the plethora of words that are part of a corporation’s annual report. These words accompany the financial statements and their myriad of numbers. Words explain what a business did in the past, what they are currently doing, and what they plan to do in the future. In addition, words often form the narratives that help explain the “story” behind the “numbers” in business.
We’re going to look at the simplest forms of business communications this month, emails and memos. In subsequent months, we’ll look at more complicated forms of writing.
The Business of Writing for Business
While conducting business certainly involves the language of numbers, it just as much depends on the language of words. Knowing financial formulas, accounting equations and more is important; however, you explain all of this with words. Modern business systems, practices, functions, and more, depend on the good old English language in a host of countries worldwide.
This is just an overview of the main types of business writing you might be confronted with. In the coming months, we’ll expand on each in more detail and by the end of the series, you will have a well-rounded view of business writing, which will help you to understand how to approach each task and to further your work in the world of commerce.
Here’s our run down of the main types: