How many people went to Ikea in 2004/5? How many went in 2007/8? Answer here. And here!

Relationship Marketing has nothing to do with managing your family, it refers to forming a long-term and mutually beneficial arrangement with your customers, where both the buyer and seller have an interest in providing a more satisfying exchange. This approach attempts to transcend the simple purchase-exchange process with a customer to make more meaningful and richer contact by providing a more holistic, personalized purchase, and uses the experience to create stronger ties.