The link between green IT and business is awkward. Computers are not eco-friendly, yet many companies cannot run without an IT system. At the same time, businesses have a duty to the environment, and green issues matter to their customers. So, if a company ignores green IT, it risks damaging its name and its profits.

Green IT therefore appears on the business agenda, but development progress is slow. So what’s the problem?

On paper, it seems perfect: the world of business using its money to help develop sport. In fact, over the last few years companies have given billions of pounds to athletes, teams and sports events.

But are the aims of business and sport really the same? And when business and sport forget their social duties, aren’t they letting down each other (not to mention sports fans)?