Football Diary – Fancy Buzz Phrases
WE are fast approaching the time when clubs will be sending out fancy brochures to their supporters imploring them to renew their season tickets for the 2011-12 campaign.
Fancy buzz phrases such as ‘moving forward,’ ‘customer focussed’ and ‘you are our lifeblood’ will be trotted out as chief executives try and get as much cash in before deciding their budgets.