From the heart of nature.
I don't think this is quite what Licher had in mind when they came up with that catchphrase.
I hate litter louts.
There's a shopkeeper in the UK who has cut litter in her village by 40 per cent by writing children's names on their sweet wrappers. She marks each wrapper, crisp packet and drinks container with the name of the buyer using a black indelible marker pen. Litter louts who drop their rubbish are shown the evidence and temporarily banned from her shop or told to go on a litter-pick.
Maybe her scheme should be extended.