British anti-jargon campaigners, the Plain English Campaign, were celebrating Monday after forcing supermarket chain, the CoOp, to change the labelling on a sausage snack which had been described as "ambient".
Campaigners decided to complain about what they described as the "bizarre" title given to the roll after they were contacted by a succession of baffled shoppers.
Ambient means, "existing in the surrounding area" so maybe they were describing the existence of the sausage roll surrounded by flaky pastry.