Job fairs and trade shows are very important for any growing business. Job fairs allow for the recruitment of qualified personnel through direct interaction and on-the-spot interviews, while trade shows give time for companies to interact with colleagues and other companies within their industry, while attracting the attention of potential new customers. Both of these kinds of exhibitions can be intensely competitive, so it’s important to make your business stand out as much as possible. Some of the tried-and-true methods include pop up displays which showcase new and upcoming products, include tutorials about intended uses and the way they work, and feature general information about the company, including company history, with a large-print version of the company’s logo or trademark.


Aside from the pop up displays and liberal usage of eye candy to attract customers, solid representation from someone within the company is necessary. At a job fair, it is not uncommon to see not only HR personnel on hand to conduct interviews and process initial paperwork, but managerial staff representing the departments that have vacancies to fill, who should be available for dialogue as well. In trade shows, a company spokesperson should be visibly present to provide support and add to the professional presentation, and if the company is a small or medium-sized business, interaction with the CEO of the company is preferable as well.

You can be assured that all of your competition will be employing the above techniques, so these are the minimum requirements to compete well at an exhibition. Other tried and true techniques can include free samples, raffles, giveaways, and if the organisation sponsoring the event allows, having a dedicated question and answer time with a formal presentation will give your company equal opportunity to be represented with the other companies at the exhibition. If this is the case, a well-crafted speech and thorough preparedness will help your company stand out. You should verbally communicate the company’s mission, history, and any current or upcoming products, mergers, and other relevant company news.

Prior to the event, your company’s web site should announce the event well in advance, including all pertinent information that would attract customers or job seekers, such as who will be there to answer questions, and clearly stating the reason your company plans to attend. If the event has a web site or forum, be sure that your company is on the list of attendees, and get a full page representing your company, if you can. This may come at an expense, so allow for this in your company’s advertising budget.

Trade shows, job fairs, and other exhibitions are very important to the strategic growth and vitality of a company. Those who capitalize on such attention are in a position to stay at the forefront of the industry, acquire the best new employees, and maintain a transparency and a dialogue with colleagues and consumers that would not otherwise be possible.

No matter what industry your company is in, it’s important to be represented by the industry, and exhibitions allow for this in the best way possible.

More information on pop up displays