Narrator: "Go ahead, ask her age."
First woman: "I'm 34."
Second woman: "42."
Third woman: "29."
Narrator: "Who do they think they're fooling?"
Fourth woman: "Everyone."
Voice over: "New, with Maybelline, revitalising make up. Age denying coverage. Helps with fine lines. New, Maybelline, revitalising make up."
Fourth woman: "I'm 40."
Slogan: "Maybe she's born with it." "Maybe it's Maybelline."