A selection of headlines from stories in the news. They use English in a way that you might think is intended to confuse but it's all perfectly clear to the native speaker.
The' heir apparent' is a phrase which refers to someone who is very likely to take up a position. The Independent newspaper adapts that slightly for its story that Donald Trump looks well set for the Republican nomination for the American presidential elections. Their headline of 'The Hair Apparent' makes reference to Trump's rather extravagant hairstyle.
"Don't look at the hair. Look away from the hair."