Watch the advert, then click on "Continue Reading" (or scroll down) to read the transcript:-
Background noise: Clucking.
Director: Something more cuddly - yeah.
Pig: Grunt.
Cat: Miaow.
Director: Bigger.
Lion: Roar.
Director: Friendlier, maybe.
Director: Thank you, but not quite what we had in mind, yes.
Voiceover: Everyone wants to be the Cadbury bunny. Coz only he brings Cadbury creme eggs, with their delicious milk chocolate outside, and creamy filling. While others may keep trying, there's only one Cadbury bunny, and nobunny knows Easter better than him.
!Note - Around Easter everyone goes a bit crazy for bunnies. It was no different back then.