(Seemingly the date was booked well in advance by thousands of couples who hope that marrying on this date would bring them lasting romance. Why? Well according to Daniel from the forum, if you say 4 January 2013 it sounds similar to the phrase "I will love you all my life". The day has been named "nicknamed "love you forever day".
I wonder if anyone will keep track of the couples who got hitched on this day and see if they do love each other for ever. The romantic side of me hopes that they do.)