Shock horror! According to research published in the Journal of Global Fashion and Marketing, 82% of claims made in adverts for cosmetics are bogus.
(Researchers found that only 18% of all claims made in commercials for cosmetics prove to be true. They classified each claim as vague/ambiguous, an omission, an outright lie, or as acceptable.
Every category of beauty products was looked at, including makeup, skincare, body and bath products, fragrance, along with hair, and nail care.
Claims like:-
"award-winning product" "clinically proven" "your skin feels softer" "your face looks younger" "dermatologists recommend this" "all you need for a day of confidence"
and even:-
“no testing on animals”
Just to prove you can't believe them, here is a famous advert which definitely deserves a #fail:-
