Coca-Cola tried to market 'Super Pure' Dasani bottled water in Britain. Then the public found out it was just filtered tap water supposedly super purified to NASA standards! If this wasn't enough they then found unacceptable levels of bromide in it - suffice to say they 'withdrew' the product.
(The headlines ran "Coke's in hot water," "Eau dear" and "The real sting" . However, I do believe they still sell this product in the US. Wake up everyone! Generally speaking, anything that doesn't say "source" or "spring" on the label is just fancy tap water.)