(So, why do women go through this routine, day in / day out? Well according to research by makeup manufacturer Procter & Gamble— professional women who wear makeup are perceived as more likeable, trustworthy and competent. Doh! That’s what I’ve been doing wrong all these years, I just needed a bit of slap and I’d have been CEO of Post Office Services by now!)
If a woman spends 15 minutes a day on hair and makeup (a pretty conservative estimate) it will cost her 3,900 minutes a year, or almost two working weeks.