(A 330ml bottle of Heineken lager at the Games will cost £4.20, which is the equivalent of £7.23 for a pint. This is more than double the national average price of £3.17. And it doesn't stop there; bars at the official Games venues will also charge £4.80 for a small glass of 'London 2012' red wine, £2.30 for a 500ml bottle of Coca-Cola and £2 for a cup of tea! If you're feeling peckish, you will pay a whacking £2.10 for a toasted teacake, and a portion of cod and chips will set you back at least £8! The good news is you can take your own refreshments (in a soft bag), but you're not allowed to take your own beer or any other alcohol. Kerching!