The lager brand, Stella Artois, is insisting that bar staff in the UK have to use the brand’s full name, and not call it simply “Stella”.
(It is the best selling premium lager brand in the UK, but in an attempt to rebrand the drink, they are running a campaign called the Connoisseurs Programme and are using the slogan “reassuringly expensive”.
Why? Well – In Britain, it is also known as “wife beater”, as its high alcohol content is thought to be responsible for many “domestic incidents”. The company lowered the alcohol content from over 5% abv to 4.8% in an attempt to reposition it away from such connections to domestic violence.)