Sales of porridge and oatmeal in the UK have nearly doubled in the last five years.

(According to figures, sales of porridge, a popular breakfast cereal, and oatmeal soared by 81% to £85m from 2000 to 2005. Britons ate 50,000 tonnes of oats last year. 

Of course “To get one’s oats” has a completely different meaning, as does “To sow one’s oats” as is “to do porridge”.)