The Southern Sky Column Mountain in Zhangjiajie, Hunan province, China will now be known as the Avatar Hallelujah Mountain.
(It is supposedly being renamed because it inspired scenery in the fantasy blockbuster. Avatar has become the most popular film ever in China, making $80m (£50m) at the box office so far. Call me a cynic, but I think that the main reason for this is because you can't easily rip a 3D film.)