A royal decree issued by King Abdullah in 2011, means that from 2012 only female staff will be able to sell women’s lingerie in the 4,332 lingerie stores in the kingdom.

(The ban on male staff is to be extended to cosmetics shops from July 2012. For years Saudi women had complained about being forced to buy their underwear from men, and they started a Facebook campaign called “Enough Embarrassment.” When I think about it, I can’t remember ever being served by a man when buying knickers or bras in the UK, or in Germany, I think I would feel awkward too, we don’t call them unmentionables for nothing.)