A Professional Logo – Business English
How Important is it to Have A Professional Logo Designed for Your Business?
There are many things that contribute towards the success of a business. Having a good quality product doesn’t necessarily assure the success of a business. To build a long term impression on your customers, it is vital that you have a proper marketing strategy and something unique about your company. Here comes in the importance for having a custom logo design.
What is a Logo – Business English
A logo (from the Greek λογότυπος = logotipos) is a graphic element, symbol, or icon of a trademark or brand.
A unique logo is often necessary to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. Once a logo is designed, one of the most effective means for protecting it is through registration as a trademark, so that no unauthorised third parties can use it, or interfere with the owner’s use of it.
First Impressions – Business English
When you’re sitting on a train or on a ‘plane, or eating on your own in a restaurant, you can’t help but look at the people around you. I think humans are innately social beings rather than solitary. You can only glance at them for a second otherwise people start to shift in their seats, because they feel that you are starting to invade their personal space. How often have you imagined what people are like just from that brief observation? If I am bored on a long journey I will often do this. We may use certain clues to help us in this quest, what they are wearing for example, and I have blogged on this before.
Procrastination – Business English
6 Ways To Beat Procrastination At Work
The assignment that your boss gave you several days ago still isn’t done. The assignment is a report that your boss needs to take to an important meeting, and you may get a big promotion if the meeting goes OK. You’ve had plenty of time to get it done, but still just don’t do it even though your future career could be in jeopardy. What’s wrong with you?
Keep it personal – Business English
Making Business Personal Again
By Diane Conklin
It’s not uncommon to find that as businesses grow they have a tendency to lose sight of the very things that made them who they are.