How To Stand Out At An Exhibition – Business English

Job fairs and trade shows are very important for any growing business. Job fairs allow for the recruitment of qualified personnel through direct interaction and on-the-spot interviews, while trade shows give time for companies to interact with colleagues and other companies within their industry, while attracting the attention of potential new customers. Both of these kinds of exhibitions can be intensely competitive, so it's important to make your business stand out as much as possible. Some of the tried-and-true methods include pop up displays which showcase new and upcoming products, include tutorials about intended uses and the way they work, and feature general information about the company, including company history, with a large-print version of the company's logo or trademark.

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